CG Spectrum

Communicating a rare offering — university-level education in the video gaming and VFX industry — without in-classroom footage, while keeping the visuals as cool as gamers might expect?

We created a suite of dynamic, colour-led assets that used snappy student work interspersed with scroll-stopping camera angles. Though designed for TikTok, combined with complementing static assets, they outperformed all past ads on Meta through a ‘test, learn, scale’ approach.

(And yes, that’s me in the first video. What can I say, I’m multitalented.)

Senior Copywriter, Creative Strategy, Paid Social Strategy