Australian National University

Naturally, after the pandemic, interstate and international students were wary of committing to a relocation for study; even at Australia’s top university.

So, we worked with various colleges across Australian National University to help them reframe their positioning in paid social. Postgraduate study should be seen as an attainable, invaluable stepping stone — so our messaging paired ambition with warmth. The ‘get closer to’ framework humanised Canberra as a vibrant, multicultural launchpad for change-makers, with macro visuals to match.

Specialised paid social landing pages featured consistently A/B-tested, conversion-focused language designed to promote a multi-course offering.

From there, I created a 26-page, purpose-built guide designed as both a landing page value exchange, and as a printed brochure for prospective students.

Senior Copywriter, Lead Creative, Creative Strategist