Frasers Property Australia

Frasers Property is a global property developer known for their quality and reliability across Australia. The challenge was to single-handedly manage Frasers Property’s national social media presence, while defining a cohesive parent-brand tone to sit above individual development and project pages.

I worked as an extension of the client’s team to help evolve both the tone of voice and the visual style of Frasers Property’s national social media presence. Monthly performance reporting informed a shift towards people-first, community-led storytelling, with an increased focus on video content where viable.

Copywriter, Social Media Manager, Account Manager