Hypro Premium & Paw Pantry

Working with animals? Not as much of a circus as you’d think.

Hypro Premium & Paw Pantry sell high-quality pet food across Australia. Our project overhauled their social media presence, moving from stodgy, text-heavy templates to bright imagery and simple, snappy video assets to show what matters: happy people who love their happy pets.

Senior Copywriter, Social Media Manager, Account Manager, Art Direction, Video Scripting, Asset Design (Figma)