Left Write Hook

The impacts of childhood sexual abuse last long beyond the end of childhood. Left Write Hook is a program and charity created to give female victim-survivors a research-backed outlet for their trauma. The trainer-led programs are a unique mix of boxing and journal-style writing; so when we led a pro-bono rebrand for their website and social media presence, we knew we had to balance grit with softness and emotion.

We landed on a bold colour scheme of yellow, black and white, mixing cursive and sans-serif fonts and a gentle but strong tone of voice to convey the incredible mission of LWH.

Senior Copywriter, Social Media Manager, Lead Creative, Video Scripting, Account Management